For our October collection, ‘Surreal Fall,’ we wanted to reinterpret our designs through a Surrealist lens by taking ordinary objects and spaces, and decontextualizing them. In the process of doing so, we wanted to open up a whole new world of possibility with those subjects and places. The photographer that immediately came to our minds to help us achieve this was Chris Schoonover, whose mastery at decontextualizing everyday objects, spaces and architecture into abstract, geometric forms, and his ability to choreograph subjects into similarly odd poses, were perfect for the shoot in Bushwick, Brooklyn. After the shoot, we sat down with him for some insight…

When we first met with you over coffee, we were inspired by your decision to leave your day job and make the leap from photography hobbyist to full-time photographer. How did you make this happen?

I had been working on my Instagram for about two years and started to get a lot of offers to work on photo projects. I had to turn down a lot of offers to work on projects, because of my job as a web designer, so I had to make a choice. The time seemed right and I went for it.

 

 

Tell us about your style – what and where you like to shoot? Go ahead and throw in ‘why’ as well…

I really enjoy photographing in a photo-journalistic style where the subject is interacting with the environment. Most of the time my photos have a cinematic feel where there is a huge emphasis on the positioning of light. A lot of the time I find myself looking for vast or vintage surroundings like a quarry or an old diner. Vast landscapes are great because they automatically make the photo more surreal. Vintage establishments are perfect for my style, because of the color combinations and shapes.

 

Your brother Jon Schoonover is also a photographer, and your girlfriend Hallie Hutchinson is a model. What’s it like for you all living in this photography powerhouse clan? 

We are constantly making work together and it’s never forced. There’s nothing like working with your best friends. Part of it is just being there for each other when they need help on a project. It’s easy to be productive when art/photo is a pretty typical topic of conversation and everyone feels a need to make work.

Finally, if you could have a superpower, what would it be?

I would be able to turn into Pat Sajak anytime I wanted.

 

BROOKLYN INDUSTRIES & THE BROOKLYN MUSEUM PRESENT 'CROSSING BROOKLYN'

A COLLABORATIVE TEE AND TOTE HONORING BROOKLYN ARTISTS FROM BUSHWICK, BED-STUY AND BEYOND.

Brooklyn Industries has teamed up with the Brooklyn Museum to release a new tee commemorating this new exhibit featuring 35 Brooklyn-based artists or collectives. Shop the tote and tee online, and LEARN MORE ABOUT THE COLLABORATION>

 

THE DRUMS PAY BKI CHICAGO A VISIT DURING NEW RECORD RELEASE

 

Before stopping into our Chicago store for a free record signing last week, the Brooklyn-based band spoke with us about their new album, 'Encyclopedia':

"We tried to be very true to ourselves on this album. We made a decision to have this album not just pumping along all the way through, but instead for it to have big, majestic peaks and low, hopeless valleys. It's the most dynamic album to date and lyrically, we are being brutal, whereas before, the lyrics were honest but playful." READ THE FULL INTERVIEW> BUY THE ALBUM> 

A CLASSIC IS BACK, AND BETTER THAN EVER

The 2014 Fjord Down Coat is ready for a polar vortex, or polar anything coming our way. See what new features we designed into this year's release VIEW THE 2014 FJORD>  

A TREE GROWS IN... PORTLAND

Calling all sustainable design enthusiasts - new iPhone cases now out with Oregon-based Prink Technologies, a company founded on the principles of responsibly-sourced wood and bamboo, and inspired by the beautiful natural resources of Oregon. We’re proud to design some of Brooklyn Industries’ favorite graphics into Prink’s cases and even more thrilled about the fact that they will be planting a tree for each wooden or bamboo iPhone case purchased. SHOP THE IPHONE CASES>  


past issues

 

ISSUE 2 

ISSUE 1