Brooklyn Industries has deep roots in sustainability. Finding inspiration from a vinyl billboard found in a dumpster, Funk and her partner began making recycled billboard messenger bags in an effort to design something unique, practical and innovative for the community. They moved into a one-story 3,000 sq ft factory in Williamsburg with a roof big enough to clean and cut billboards. It was then that Funk's partner sketched the view of Greenpoint and Manhattan from the factory rooftop that would become the iconic Brooklyn Industries skyline logo.

Today, Brooklyn Industries has carried out its commitment to sustainable design and practices through its product, stores and collaborations.

Brooklyn Industries is often recognized for its unique graphic t-shirt collection which releases at least six new t-shirt each month. T-shirts are printed locally, which helps to reduce Brooklyn Industries’ carbon footprint and many t-shirts are eco-friendly, made with certified organic cotton fabric, recycled polyester, or naturally occurring rayon. For more information about these t-shirts, visit our Eco-Friendly T-Shirt facts page.

Stores are also designed with sustainable materials such as wood from certified sustainable forests, and each store is furnished with vintage furniture, with window displays often using recycled materials such as handbags and clothing from previous seasons. “Upcycling,” the act of creating useful products from waste materials, has been incorporated in store design in locations such as Greenpoint. The store’s fixtures have been made from repurposed wooden pallets. For more information about Brooklyn Industries store design, visit our Store Design page.

Brooklyn Industries powers its store locations and its office headquarters with 100% National Wind power. In an ongoing effort to support Recycle, Reuse, Repair and Reduce Brooklyn Industries has chosen certified GREEN power to decrease a percentage of carbon dioxide emissions that lead to global warming, which begins with events such as droughts, flooding, severe weather and disturbances in the ecosystem. In April 2009, ConEdison Solutions honored Brooklyn Industries and its CEO Lexy Funk as one of New York City’s “Green Power Pioneers.” Brooklyn Industries’ commitment to clean and renewable Green Power reflects its dedication to environmental preservation. For more information about our GREEN power initiatives, visit our Wind Power page.

Partnering with organizations with a mission to conserve is another way Brooklyn Industries demonstrates its commitment to sustainability. Brooklyn Industries has partnered with environmentally friendly organizations such as Brooklyn Botanic Garden, Recycle-a-Bicycle, Prospect Park Alliance and Friends of the Highline. In these collaborations, Brooklyn Industries has designed a t-shirt with a significant amount of proceeds furthering the cause of sustainability and the preservation of the environment. For more information about these collaborations and others, visit our Collaborations page.

Brooklyn Industries office headquarters also employs sustainable practices, such as paper and plastic recycling, energy conservation by way of cycling to work and more.