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BROOKLYN INDUSTRIES PRESENTS
SURREAL FALL - THE OCTOBER COLLECTION 2014
WITH PHOTOGRAPHY BY CHRIS SCHOONOVER
When the René Magritte exhibit, ‘The Mystery of the Ordinary,’ opened at the MoMA last fall, our design team spent a day there and came back inspired enough by Surrealism to want to create this collection. One of the things that struck our designers the most was the use of ordinary objects as a subject by the artist, and how they became re-interpreted through the Surrealist lens, be it a spoon covered in fur, or presenting an object with another word above it. By taking away the purpose and connection that people easily assume objects or places have, a whole new world of possibility opens up.
Armed with the idea of seeing and perceiving the world in a different way, we reached out to one of our favorite photographers, Chris Schoonover. We were drawn to Chris’ mastery of de-contextualizing everyday objects, spaces and architecture into abstract, geometric forms, as well as his ability to choreograph subjects into similarly odd poses. For the location of our photoshoot, we chose Bushwick, an area not seen as conventionally beautiful, but in our eyes, is overflowing with moments of often overlooked visual treasures and possibilities.
In our mid-fall collection, you’ll find these same ideas – objects such as combs and picks on a custom printed shirt, oversized fuzzy eyes on a sweater, and optical patterns on sweaters, skirts and dresses create a surreal tone. As always, this season’s new arrivals also come with tons of extra BKI details, such as pop color locker loops, thumb hole sleeves, fun interior-printed linings and unique tailoring. These combinations of fashion and function are prominent in this season’s outerwear, which we’re particularly excited about this season.
Equals Sweater Tunic (Port Royal)
Hypnosis Sweater (Jade)
On Him: Hunt Leather Sneaker (Brown)
On Her: Belgrave Leather Bootie (Black)
On Her: Camille Sweater Dress (Black Iris)
Vandal Combs Buttondown (Combs Print)
contact: Teddy Vuong
20 Jay Street, Suite 1100, Brooklyn NY 11201